The story so far:
1. King.com trademarks “candy” in Europe.
2. General outrage.
3. Clever response.
Candy Jam is a challenge to make games involving candies, especially games that use the word “candy” in the title and/or the description.
My favourite so far: Candy Quest 3: Edge of Sweetness, a text adventure game.
Update: (February 25)
"King has withdrawn its trademark application for Candy in the U.S., which we applied for in February 2013 before we acquired the early rights to Candy Crusher. Each market that King operates in is different with regard to IP. We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the U.S. market. This does not affect our E.U. trademark for Candy and we continue to take all appropriate steps to protect our IP."